applicants
Online Marketing and Web Manager
at Reed Recruitment in SARASOTA, FL
About the Job
Seeking a veteran web developer and online direct marketer to be responsible for:
1. Acquisition and retention efforts designed to drive website traffic and sales. These include paid and natural search, affiliate programs, partnership marketing/content integration programs, email marketing acquisition and retention programs.
2. Implement the ongoing development of the company’s websites, perform day-to-day site maintenance on 4 websites, set company standards for design, perform navigation and browser compatibility, shopability, transaction processing, site analytics, document web-best practices and write maintainable HTML/ASP code with comment tags, and assist in development of a new look and feel for websites.
Job Responsibilities:
* Developing and executing an online customer acquisition plan designed to maximize site traffic and sales demand. * Maximizing paid/natural search traffic and order conversion, while meeting cost per acquisition targets. * Directing interactive agency marketing and media campaigns to meet business performance objectives. * Executing effective affiliate programs/publisher management activities to achieve business development goals. * Tracking and measuring online advertising programs; designing test strategies and creative to optimize results. * Ensuring effective creative development and execution to support program and media efforts * Oversee the day-to-day operations of the Websites and email campaigns. * Direct the creation of Website content and graphics assets * Develop approach and methodology for search engine marketing efforts – paid and organic. * Assist VP Marketing with budgeting investment of search relative to other marketing vehicles. * Develop, implement, manage SEM plan; identify needs and resources * Co-develop overall communication strategy and connections/messaging plan * Develop/lead measurement and metrics plan, strategic roadmap, etc. as neededQualifications:
* 7-10 years of related industry experience with proven ability as a self-starter * 5+ years of previous experience building Websites is required * 3+ years of online marketing, direct marketing and/or related strategy work including campaign development and performance analyses * Expertise in HTML, JavaScript and CSS is required, and experience with DHTML, PERL, PHP, CGI and Flash is required * Web Analytics * Proven experience in managing teams of people, and in working cross-functionally across organizations * Sound business acumen, financial analysis skills, strategic skills and common sense * Demonstrated prowess in analyzing and interpreting complex data, including using advanced Excel functions * Proven ability to manage projects to successful completion, multi-task and work within tight deadlines * Track record of leadership, coaching and mentoring abilities * Excellent interpersonal skills, including extremely strong written and verbal communication skills * Exceptional creative thinking and problem-resolution skills that will contribute value in a dynamic business environment * Ability to work well in a team, to shine as an individual and to maintain a sense of humor * Position requires flexible hours, including the possibility of evenings, weekends and overnightViewed: 63 times