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Marketing Analyst
at Reed Recruitment in Jacksonville,FL
About the Job
Opportunity –Marketing Analyst– Direct Mail Marketing/Direct Marketing/Direct Response Marketing – The Bradford Group
Job Summary:
We are currently seeking a highly motivated analytical marketer to join our direct marketing team! The Marketing Analyst will be primarily responsible for preparing and executing direct mail plans for our existing customers through the use of sophisticated segmentation and selection techniques. This process involves using strategic and tactical tools to determine appropriate product offers to mail, intelligent analysis of customer segments’ likely responses to an offer, diligent and detailed entry of offers into company systems, management of inventory to ensure sufficient stock will be available to meet demand, and constant liaison with other members of the marketing team.
Responsibilities:
· Develop marketing plans by analyzing results of past product placements, then choosing the placement strategy for new and existing products.
· Maximize response and ROI (Return on Investment) through effective planning, analyzing, and implementation of mailing campaigns, customer house file selections/segmentation, creative efforts, forecasting and data analysis to create optimal circulation mail plans.
· Identify new opportunities to optimize growth initiatives, define requirements and follow through to implementation.
· Measure and evaluate campaign results using applicable metrics such as bad debt, return rates, response analysis, ROI, and product LTV (Lifetime Value).
· Team with Creative, Product Development, and Marketing Services departments to execute marketing and sales initiatives. Coordinate all details associated with a successful, cost-efficient mailing.
· Responsible for all mainframe and promotional planning work, including but not limited to: reporting information on promotional planning, maintenance of cost of goods sold (COGS), and ordering inventory.
Qualifications:
· BA/BS degree, preferably in Marketing, Economics, Finance or other business-related field
· 3-5 years experience in a direct mail or analytical direct response marketing position preferred
· Attention to detail and strong business acumen
· Strong analytical ability and inquisitive nature
· Excellent written communication skills
· Excellent organizational skills and the ability to multitask
· Proficiency in Excel
Benefits: Business Casual Work Environment, Health Insurance, Life Insurance, Dental Insurance, Disability Insurance, Paid Vacation, Paid Sick Leave, Direct Deposit, Credit Union, Flexible Spending Accounts, Employee Assistance Program, Employee Referral Bonus Program, 401(k), Profit Sharing, Tuition Reimbursement, Product Discounts and more!
Opportunity –Marketing Analyst– Direct Mail Marketing/Direct Marketing/Direct Response Marketing – The Bradford Group
Job Summary:
We are currently seeking a highly motivated analytical marketer to join our direct marketing team! The Marketing Analyst will be primarily responsible for preparing and executing direct mail plans for our existing customers through the use of sophisticated segmentation and selection techniques. This process involves using strategic and tactical tools to determine appropriate product offers to mail, intelligent analysis of customer segments’ likely responses to an offer, diligent and detailed entry of offers into company systems, management of inventory to ensure sufficient stock will be available to meet demand, and constant liaison with other members of the marketing team.
Responsibilities:
· Develop marketing plans by analyzing results of past product placements, then choosing the placement strategy for new and existing products.
· Maximize response and ROI (Return on Investment) through effective planning, analyzing, and implementation of mailing campaigns, customer house file selections/segmentation, creative efforts, forecasting and data analysis to create optimal circulation mail plans.
· Identify new opportunities to optimize growth initiatives, define requirements and follow through to implementation.
· Measure and evaluate campaign results using applicable metrics such as bad debt, return rates, response analysis, ROI, and product LTV (Lifetime Value).
· Team with Creative, Product Development, and Marketing Services departments to execute marketing and sales initiatives. Coordinate all details associated with a successful, cost-efficient mailing.
· Responsible for all mainframe and promotional planning work, including but not limited to: reporting information on promotional planning, maintenance of cost of goods sold (COGS), and ordering inventory.
Qualifications:
· BA/BS degree, preferably in Marketing, Economics, Finance or other business-related field
· 3-5 years experience in a direct mail or analytical direct response marketing position preferred
· Attention to detail and strong business acumen
· Strong analytical ability and inquisitive nature
· Excellent written communication skills
· Excellent organizational skills and the ability to multitask
· Proficiency in Excel
Benefits: Business Casual Work Environment, Health Insurance, Life Insurance, Dental Insurance, Disability Insurance, Paid Vacation, Paid Sick Leave, Direct Deposit, Credit Union, Flexible Spending Accounts, Employee Assistance Program, Employee Referral Bonus Program, 401(k), Profit Sharing, Tuition Reimbursement, Product Discounts and more!
Published at 30-05-2009
Viewed: 66 times
Viewed: 66 times